To discuss musical artists, their albums, and their songs, with intelligence and style. To help the wary reader confidently approach music they are unfamiliar with. To answer readers' questions and research new artists on behalf of those wishing to listen to them, but not knowing where to start. To do away with the idea of artists as "singles" artists, and focus on those who create consistently good music, not just one hit song that gets hot on iTunes. To destroy the American Idol culture of pop music. To destroy the iTunes nation. To bring back listening to music as an experience, like dropping the needle down on a record and letting it go. To debunk some musical myths and feed the frenzy on others. To write about what we are most passionate about.